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Question 1
Answer

The four marketing research methods are
1 Surveys
2 Focus Groups
3 Personal interviews
4 Field Trails

Explanation of these methods:
1 Surveys:

Survey research is one of the very important
areas of extent in partical social research. In
marketing research surveys gather people and ask

them about your products and services
Data are usually interviews subjects. Surveys
can use qualitative (e.g ask open-ended
questions) or quantitative (e.g use forced-
choice questions) measures. There are two basic
types of surveys

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